ServicePro Lead Engine — building a global lead generation platform for service businesses.
A full-stack portfolio project demonstrating how a modern Next.js stack can ship a polished website, structured quote form, and mini CRM for any service business — built to attract Upwork, Fiverr, and LinkedIn clients.
The problem
Most service businesses — plumbers, salons, clinics, contractors, consultants — rely on word of mouth. Their websites are either missing, outdated, or so slow that visitors bounce. Leads scatter across email, WhatsApp, and phone, with no system to follow up or measure conversions.
The goal
Design a reusable lead generation platform that any service business could deploy in days. It had to look premium, convert traffic into structured quote requests, and give the owner a lightweight CRM to manage everything in one place — without requiring engineering knowledge.
Tech stack
A modern, production-grade stack chosen for performance, developer ergonomics, and global deployability.
Features shipped
- SaaS-style marketing site with dark/light sections
- Quote request system with budget & timeline fields
- Mini CRM dashboard with lead statuses and pipeline metrics
- Industry pages targeting six core verticals
- Reusable section components and design tokens
- Mobile-first responsive layout, optimized for SEO
Business impact
As a productized portfolio offering, ServicePro Lead Engine gives clients a credible, modern web presence in a fraction of the time of a custom build. The structured quote form replaces ad-hoc messaging, and the mini CRM turns scattered inquiries into a measurable pipeline — making it easier for owners to forecast revenue and prioritize follow-ups.
- Higher quote completion rates vs. plain contact forms
- Centralized lead pipeline replaces scattered DMs/emails
- Reusable foundation for new client engagements
Future improvements
Frontend-first by design — the next phase wires up a real backend, multi-tenancy, and automation.